Unit 1 Powerpoint

TV Advert Plan

Final Display Posters

Risk Assessment

TV advert Plan

Production plan tv final from coolforschool

Advertising Plan

Nanna Mexico Campaign Message from coolforschool

Production for Nanna Mexico Poster

Production plan Poster from coolforschool

Production plan for Mugs and Mats

Production plan mugs and mats from coolforschool

Proposal For Nanna Mexico Clothes

Proposal for Nanna Mexico Clothes from coolforschool

Client Feedback

Client Feedback on Final Posters

‘Hello guys,

Very well done. The documents you produced are excellent and we will use some of your design in the production of material. Both items reflect very well the image of the company. The design and layout is very attractive. The way we may use it is by isolating an item of the poster to highlight its content. That way the impact of that particular item will get maximum and immediate attention to the quick glance.

I particularly liked the use of colour in the background and the distribution of images.

It is always a pleasure to work with young and talented people. Work hard and I wish you the best.

Regards

Luis’

Upon receiving our client’s feedback, to say the least, Louis and I were very proud of our selves when we had read the email. As you can see, Luis made it clear he was really happy with the final look of the two posters and wishes he would use some of the features for the official poster that will be hung up in the restaurant. One of the features he loved about our posters was the use of colour and how much of an impact the poster gives to viewers eyes on a first glance. Overall, he was very happy to have worked with us.

 After receiving our feedback, we pushed to our limits and made sure we stuck with Luis’ wishes, making the poster bright and colourful and also an invite to our target audience. We followed the advertising plan very well and kept to what the target audience wanted.  

Resources and equipment we will need:

1 good quality camera
Tripod
Photoshop
Tablet
Nanna Mexico Logo
Nanna Mexico information 
Pictures of food 
Location and opening Times
Client number

Budget Plan 

(Over all income from Louis and Josh)

8 hours X 3 a week = 24

24 X 3 = 72

72 X 5.13= 369.36

369.36X2 = 738.72

Three Ideas:

Two Nanna Mexico Posters - £5 or free from Long Road (3 weeks to produce, 1 hour to print)

£10 - £538.72= £528.72

Legal and Ethical 

When creating the poster will make sure that no offence is made towards any Mexicans. No racial or discriminating content will be used on our poster. The use of cliché Mexican symbols won’t be used within the making of the poster. We will aim not be stepping over the line over any words of phrases that will offend people.

Final Posters after Feedback

Finalised Production Plan

Finalised production plan.docx. from coolforschool

Pitch Presentation

Presentation Nanna Mexico from coolforschool

Proposal for Nanna Mexico Posters

Nanna Mexico Rec.

Peer Feedback for Nanna Mexico

• two slashes
• make everything in line
• change the font 
• sense of WHY you would do it
• proof read
• neat line, all lined up
• use asset line
• give the website
• get rid of the van
• guttering 
• Make sure to use the given fonts

Ford Advert In Public.

(Apologies for lack of detail in image) 

As we can see here, the poster I have been analysing has been shown in public, the place they have been shown in is what seems to be near or even inside art museums. I think the reason for this is because the poster itself looks artistic and the main purpose for the poster is to speak out about us human beings affecting wild life, if we have the ability to destroy it, we have the abilty to save it and I think that is what it is saying in a artistic way, the face painting of the human holding food and giving it to itself, its remarkable.    

Poster Development

On this poster, my partner and I aimed on the colours, our client gave us a colour code and we kept a close eye on what colours to use. The challenge we had however was the fact some colours on the code would clash and our aim was to put colours together that embraced the simplicity and eye catching look to the customers. We put the logo behind a light blue background, giving it a friendly 'hello', then using the colours; pink, yellow, white to combine the colours together and to suit each other. Having done that, we put two snake like symbols next to the logo to give it a more mexican feel. 

On this poster, we began to think about pictures of the food. We were very careful here as we didn't want to put too much or too little pictures, considering the customers are going to have a quick glance at the poster, having a small preview of what is to come within this restaurant, on this rough look of where the pictures could be held, we wanted to place the pictures of food in a simple place on the poster. After placing the pictures we put a symbol in-between two pictures to give them some space as we didn't want the pictures to be close together, doing this made it look more simple and spread out, easier for the customers of where to look. 

Finally on this poster we added three posters of the deals the restaurant offers, at first we thought about giving a preview of the restaurants menu, however, we then thought it would be best to show the deals more than the menu as our aim overall for this poster is to make the customers to come inside, we want them to be curious of what type of foods they sell, they will look at the deals, like them and investigate 

of what they could have for £10.

The second poster's main purpose was to be an inside poster, for customers who are looking for information, for the start of the poster we wanted a clear simple look of a poster, we placed a mexican wrestler in the corner to remind customers that this is a mexican restaurant and it suits the layout and colour of the poster. We also put icons of social networking of where the customers can come in contact with the owner and the workers of Nanna Mexico such as; facebook, twitter and tumblr.  

Nothing much has been added on this poster development except for the icon of the phone, we placed this after discovering they had a phone number on their website, placing this wil make them become more clear and understood of the many ways of contacting Nanna Mexico and giving feedback and compliments.

For our outside poster for the final we added more of a colourful vibe to it, we began to think about the word 'fresh' a lot, it is restaurants aim to let customers know that the food they make is fresh so we got a picture of vegetables and placed it on the side, knowing that the customers won't look at the words first but the picture, instantly knowing that this place uses 'fresh' food. We also placed a quote from the website 'Buy Fresh, Cook Simple, Waste Nothing.' Next to it, as a small moto also looking like a ribbon around the poster in a neat fashion. When it came to the pictures, we were very careful not to over crowd the poster with pictures so in the end, I had the idea of placing only two pictures of wonderful looking foods on each end and leaving a blank space for writing about them. I did this because it would even out the attention of the poster and make it not crowded, doing this in fact made it on the edge of being crowded but it was just enough in my eyes to make the poster stay true to being simple and clear for customers. We kept the deals up and the colours, one of the small changes however was that we added a 'order online' mini poster with a orange and green van, we chose this because we it suited the variety of colours that were already on the poster and wanted it blend within it, as if it is part of the poster. 

When it came to the second poster, we had a hard time to think about of what to add to make it more presentable, we didn't want it to be a poster full of words and blank spaces so we researched on the brand book and website and found the types of patterns they are aiming to use in the near future, this inspired us to try it out and luckily it was a success, we placed it on the bottom of the blue box and top of the yellow box, doing this made it look professional and simple. However, I think the biggest problem we had was the fact we didn't really have a idea of fonts we were going to use, considering our client didn't get back to us, so when it came to writing down the links and information, we went through fonts that looked similar to the fonts they gave us, it was a long shot personally but I felt it was worth our time. We took away tumblr as a contact option and replaced it with an email, this way it was more of a personal direct for people to talk to the owner to give their feedback. For me, i think it is better that we chose this option than tumblr.  

After the given feedback, I took it on board and changed a few things. All the boxes inside the boarder are now in lined with each other, so they are completely straight. I have also changed the look of where to order online by putting the website where to get it from logo, to make it easier for audiences as they won't be standing on the street reading it. With discussion and planning, we also lined up the words 'Buy fresh, cook simple, waste nothing' to be readable. We got rid of the pink dragon as it look too much like a Chinese restaurant and we made sure everything on the poster was in high quality and looked crispy clear.  Moreover, we got rid of the boarders around the deal boxes to make them look more clear and clean. 

After given feedback for our second poster, we completely changed the layout for it. We re-organised the fonts, the structure and the sizes. We changed the links to the facebook and twitter page, showing their names, not the link as it took too much space within the poster. The wrestler we increased the size of to get the attraction of the poster, 

Poster Price

Cost Of Advertising Poster

The cost of creating the poster won't be too expensive. If creating two posters then the cost will be around £13maximum. This image comes from a local printer company so it will be easy to print out the poster once finished. The size of the posters we are making will either be A2/A1 sized.

We have been asked to create a print based product for Nanna Mexico. The brief asked us to create a poster for the front of their store, which can be displayed to tourist and shoppers. I have found a local print company which provides large print outs for affordable prices. I have found the cost of other print based Media's in case we promote this option. Billboards are an expensive option but have a higher probability of luring tourist and shoppers. A cost of a billboard for a month would be around £300. The cost for an A1 printed poster would be £5 and A2 would be £4.  

The Cost Of Advertisment On Cambridge Radio Stations and Television

TV Advertisement for Nanna Mexico

With the success of my selected company Nanna Mexico, a TV advertisement could be possible. I have done sone research and the cheapest deal for a TV Advertisement is around £10,000. The TV advertisement company I went with is the cheapest and most efficient around. We have already come up with the idea for our TV advert for Nanna Mexico. The idea we went for is an advert based inside the restaurant. This wil be a musical advert which creates a catchy tune that will imprint itself on to the viewers mind. The advert starts with one the employees washing in the kitchen listening to music.This progresses on to a catch Nanna Mexico tune with some crazy dancing.

Radio

Notes On Nanna Mexico's Poster

• Poster - Eye Catching.
• Outside/Inside.
• A poster that changes your mind instantly, satisfaction and for improvement.
• Unfair for small companies to get reviews. 
• No cliche.
• Show that they are mexican.
• Good use of colours. 
• Everything in stall talks.
• Grease paper - Instructions, background information where the ingredients come from.
• Good use of colours. 

Rough Ideas for Nanna Mexico

Idea 1: A poster giving a preview of the places food menu and contact details






















(Left) This is the poster we are planning to use on the outside of the restaurant, the brown colour will be the title, the blue and the pink will be deals. Such as, meals cost only £10 when it is 17:00 and Twitter Tuesday, the white box on the bottom left is a preview of the restaurant food menu, the yellow boxes with the orange rectangle are pictures of successful foods and the deals they come with.
(Right) The poster here is for the inside, mainly for costumers who want to give feedback or any complaints to say to the owners. There could be deals and customer information on the poster, phone numbers and email addresses and a Tumblr, Facebook and Twitter information.      

Idea 2: A musical advert (Video)






















This will be a short advert starting with a man washing up the restaurant's kitchen, he begins to hear a catchy song and turns it up, this then leads to everyone in the restaurant dancing and eating the restaurant's food. Everyone is happy and enjoying themselves during the process. 


Idea 3: Clothes

One idea we had thought was to have the Nana Mexico logo on a shirt or hoodie, coming as a deal if you order online or even free with by ordering a certain type of food. 

Risk Assessment Of The Journey To Nanna Mexico

Nanna Mexico Poster Mood Board

Today we made a mood board representing Mexican related food, wrestling and movie advertisements. We have done this because we wanted to give a professional look onto the poster we will be making, with the full range of colours and art style like these examples, we could potentially make a great poster giving off a mexican atmosphere towards the customers.     

Our Task

What do they want us to do?

We have been asked by Luis Navarro the owner of Nanna Mexico to create a poster for people to see when they pass the shop. The poster will be located at the front of the premises. The advert is for shoppers and tourist. THEY WANT US TO SAY that its healthy food and every one can afford it.

The Target Audience

Shoppers and tourist. Shoppers and Tourist are people over 30 that have the power to spend money and travel.Fresh and healthy food all can afford.

Most Important

Fresh and healthy food made your own way.

'BUY FRESH

COOK SIMPLE

WASTE NOTHING'

How Long will it the poster last?

6 months / 1month

Ideas


1:Step by step on how to eat a burrito, with images. The use of this advertisement would promote and instruct the customer. 

2: 'The smells, the colours, the textures and most importantly, the ingredients of my nanna's kitchen are what you will find here. The use of his Nanna may be a good way forward, relate to the customer by using his Nan and how she inspired him. Promote this!' 

Ways to advertise

Side of a Bus

Local Radio

Cinema

TV

Magazines

Newspapers

Billboards

College Radio e.g. CRC

Blimp

Web Banner

Print Media

Flier

Village News

Cookies

YouTube Ad

Sponsor a football kit or storage

Bus Tickets

Handouts 

Stickers

App's

Clothes

Social Media

Email

Ways to Promote NannaMexico

Advertising Agency Profile

JWT. 

Ownership:

Stefano Zunino owns the agency currently but it was first taken up by Jame Walter Thompson and the agency has been going since 1864. The company was then renamed by James Walter Thompson in the year 1878 known as 'The James Walter Thompson Company' after the purchase of the company. The WPP Group then acquired it in 1987, they rebranded the agency by shortening the name into JWT (J. Walter Thompson). 

Operating Model:
The network has more than 10,000 employees in more 200 offices in over 90 countries, who serve just under 1,200 clients. 

Products:
JWT invents the grilled cheese for Kraft (1930)
JWT sells Kellogg's Rice Krispies with the slogan 'Snap, crackle and Pop' (1930s)
JWT introduced the first paper towel for Scott Paper (1931)
JWT introduced the Kraft Miracle Whip (1933)
JWT produced the first-ever TV program for 'Libby, McNeil and Libby' (1939)
JWT introduced the Ford Mustang (1964)
JWT creates the Audrex Puppy (1972)
JWT breaks the Guinness World Record for the world's largest billboard (2000)
Kit Kat in space campaign by JWT London (2012)

Pictures of their office and building: 

Advertising Campaign Clients

 29 Petty CuryCambridge CB2 3NB, United Kingdom and 33 Regent Street Cambridge CB2 1 AB, United Kingdom.

 Fast food restaurant. 

Small local company that sells concentrated mexican foods. 

They have their own website, allowing online takeaways and location information. However, the website doesn't look slightly appealing as the lack of colours and decoration is hardly there. There are offers on deals for students and prices of food going down to £10 after 5pm.

 The audience would be around the ages of teen and young adult, as the food is very spicy. Not suitable for young children. 

  

It is a small shop in Cambridge which sells vintage clothing. It is located in the Grafton Centre, Cambridge. They have an online website, simple and easy to navigate through. The website clearly tell us what they sell and where they're located.  The website although plain, has been laid out very well which makes it clearer to read.
The store also uses Ebay to sell their clothing.  The website also shows us pictures of the clothes to give us an example of what we could buy. The clothing line is for teenagers and older because older clothes are being worn more and more by younger people.
They are associated with social media, e.g. Facebook and Twitter. This is a good idea as it can be a good way to spread word of mouth. They are familiar with advertising their products in print based media, for example magazines (Velvet Magazine May 2011).

http://www.jemporiumvintage.co.uk/default.html
They are associated with social media, e.g. Facebook and Twitter. This is a good idea as it can be a good way to spread word of mouth. They are familiar with advertising their products in print based media, for example magazines (Velvet Magazine May 2011).

http://www.jemporiumvintage.co.uk/default.html

The only specialist bike rental service in Cambridge. Their website clearly provides us with information about their service and what it cost to rent a bike. They provide a light and a lock for short hires. The prices are very reasonable, especially as they are in one of the worlds biking capitals. 

They company provides us with a wide range of bikes for all ages. This means their target audience can start from a much lower age e.g 7 and older.  The website provides us with a gallery full of images which customers have taken while using their bikes. Good way to show customer satisfaction. Another good feature with the website is the fact that you can browse through their different bikes. This is a good feature because it gives customers a preview of what they could purchase + a wide range of different bikes to choose from. 

The bikes provided are so specified, that they've been categorised into female and male categories. The fact that they've done this clearly shows that they know their bikes. The company offers bikes for children, women, men, specialist. We are provide with the opening times and dates that they're open. They have also cleverly and productively provided us with the cards they accept when purchasing the bikes. A testimonial can also be read on the website which gives us a clear and positive view on their bikes. This shows customer satisfaction is high. 

A great feature they have put onto their website is the F.A.Q'S. This answers any common question the general customer may have, which decreases question phone calls and increases profitability. To increase their marketing campaign, I would surgest creating a Facebook page, or Twitter account, this way word of mouth will spread and you will get more customers. The use of social media for small companies is becoming increasingly important, because without it they could be losing crucial revenue. 

http://www.citycyclehire.com/home-1/

  

Research of a Campaign

In this advert, the main focus is the fish and the bread. But reading the slogan, you start to realise that it is a person who is painted in blue, disguising themselves within the background to be part of the fish. The color blue is mostly used as it gives the view of water for the fish and the fish I can see was aimed to be easily noticeable. There is a recognisable look of this advert, for example, it has the ford advert on the bottom right hand side, however, there is no car nor any type of vehicle on the ad but the color they use quite symbolises the company's logo. When it comes to genre, I say it fits around the creative and natural genres, such as WWF as it is focused on nature.
 By the look of the ad, the aim I think is to get people to sign up for the 'Environmental Consideration Award' but how they persuade the people is by giving a catchy slogan, 'Those who help nature, end up helping themselves'. This slogan gives the message that people might in fact feel better when signing up or even win something. The fact it says 'helping themselves' you could view it as a deep feeling of doing a good deed that makes feel like a good human being. For a car company doing a environmental advertisement is certainly different, it is like turning a new leaf and also quite ironic, as cars do cause pollution and yet doing this advert shows that they care about the environment and the dangers it is facing.
 The poster I think that is capturing the types of audiences are young adults alike considering it is advertisement about the environment and how cars affect it. It would be very helpful for those who are interested of helping and those who have just started to drive, as they would be interested to find this information about cars and they'll perhaps even to be persuaded to cycle or walk than drive.
 When it comes to putting this advertisement out there in the public, I would choice a varity of environmental sites and films, such as WWF or a environmental agency. But when it comes to films, documentaries and serious films like the inconvenient truth would be highly appropriate for this advertisement.  

The Agency is: Jwt.com/brazil