Ownership:
Stefano Zunino owns the agency currently but it was first taken up by Jame Walter Thompson and the agency has been going since 1864. The company was then renamed by James Walter Thompson in the year 1878 known as 'The James Walter Thompson Company' after the purchase of the company. The WPP Group then acquired it in 1987, they rebranded the agency by shortening the name into JWT (J. Walter Thompson).
Operating Model:
The network has more than 10,000 employees in more 200 offices in over 90 countries, who serve just under 1,200 clients.
Products:
JWT invents the grilled cheese for Kraft (1930)
JWT sells Kellogg's Rice Krispies with the slogan 'Snap, crackle and Pop' (1930s)
JWT introduced the first paper towel for Scott Paper (1931)
JWT introduced the Kraft Miracle Whip (1933)
JWT produced the first-ever TV program for 'Libby, McNeil and Libby' (1939)
JWT introduced the Ford Mustang (1964)
JWT creates the Audrex Puppy (1972)
JWT breaks the Guinness World Record for the world's largest billboard (2000)
Kit Kat in space campaign by JWT London (2012)
Pictures of their office and building:
Operating Model:
The network has more than 10,000 employees in more 200 offices in over 90 countries, who serve just under 1,200 clients.
Products:
JWT invents the grilled cheese for Kraft (1930)
JWT sells Kellogg's Rice Krispies with the slogan 'Snap, crackle and Pop' (1930s)
JWT introduced the first paper towel for Scott Paper (1931)
JWT introduced the Kraft Miracle Whip (1933)
JWT produced the first-ever TV program for 'Libby, McNeil and Libby' (1939)
JWT introduced the Ford Mustang (1964)
JWT creates the Audrex Puppy (1972)
JWT breaks the Guinness World Record for the world's largest billboard (2000)
Kit Kat in space campaign by JWT London (2012)
Pictures of their office and building:
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