Research of a Campaign

In this advert, the main focus is the fish and the bread. But reading the slogan, you start to realise that it is a person who is painted in blue, disguising themselves within the background to be part of the fish. The color blue is mostly used as it gives the view of water for the fish and the fish I can see was aimed to be easily noticeable. There is a recognisable look of this advert, for example, it has the ford advert on the bottom right hand side, however, there is no car nor any type of vehicle on the ad but the color they use quite symbolises the company's logo. When it comes to genre, I say it fits around the creative and natural genres, such as WWF as it is focused on nature.
 By the look of the ad, the aim I think is to get people to sign up for the 'Environmental Consideration Award' but how they persuade the people is by giving a catchy slogan, 'Those who help nature, end up helping themselves'. This slogan gives the message that people might in fact feel better when signing up or even win something. The fact it says 'helping themselves' you could view it as a deep feeling of doing a good deed that makes feel like a good human being. For a car company doing a environmental advertisement is certainly different, it is like turning a new leaf and also quite ironic, as cars do cause pollution and yet doing this advert shows that they care about the environment and the dangers it is facing.
 The poster I think that is capturing the types of audiences are young adults alike considering it is advertisement about the environment and how cars affect it. It would be very helpful for those who are interested of helping and those who have just started to drive, as they would be interested to find this information about cars and they'll perhaps even to be persuaded to cycle or walk than drive.
 When it comes to putting this advertisement out there in the public, I would choice a varity of environmental sites and films, such as WWF or a environmental agency. But when it comes to films, documentaries and serious films like the inconvenient truth would be highly appropriate for this advertisement.  

The Agency is: Jwt.com/brazil