Rough Ideas for Nanna Mexico

Idea 1: A poster giving a preview of the places food menu and contact details






















(Left) This is the poster we are planning to use on the outside of the restaurant, the brown colour will be the title, the blue and the pink will be deals. Such as, meals cost only £10 when it is 17:00 and Twitter Tuesday, the white box on the bottom left is a preview of the restaurant food menu, the yellow boxes with the orange rectangle are pictures of successful foods and the deals they come with.
(Right) The poster here is for the inside, mainly for costumers who want to give feedback or any complaints to say to the owners. There could be deals and customer information on the poster, phone numbers and email addresses and a Tumblr, Facebook and Twitter information.      

Idea 2: A musical advert (Video)






















This will be a short advert starting with a man washing up the restaurant's kitchen, he begins to hear a catchy song and turns it up, this then leads to everyone in the restaurant dancing and eating the restaurant's food. Everyone is happy and enjoying themselves during the process. 


Idea 3: Clothes

One idea we had thought was to have the Nana Mexico logo on a shirt or hoodie, coming as a deal if you order online or even free with by ordering a certain type of food. 

Risk Assessment Of The Journey To Nanna Mexico

Nanna Mexico Poster Mood Board

Today we made a mood board representing Mexican related food, wrestling and movie advertisements. We have done this because we wanted to give a professional look onto the poster we will be making, with the full range of colours and art style like these examples, we could potentially make a great poster giving off a mexican atmosphere towards the customers.     

Our Task

What do they want us to do?

We have been asked by Luis Navarro the owner of Nanna Mexico to create a poster for people to see when they pass the shop. The poster will be located at the front of the premises. The advert is for shoppers and tourist. THEY WANT US TO SAY that its healthy food and every one can afford it.

The Target Audience

Shoppers and tourist. Shoppers and Tourist are people over 30 that have the power to spend money and travel.Fresh and healthy food all can afford.

Most Important

Fresh and healthy food made your own way.

'BUY FRESH

COOK SIMPLE

WASTE NOTHING'

How Long will it the poster last?

6 months / 1month

Ideas


1:Step by step on how to eat a burrito, with images. The use of this advertisement would promote and instruct the customer. 

2: 'The smells, the colours, the textures and most importantly, the ingredients of my nanna's kitchen are what you will find here. The use of his Nanna may be a good way forward, relate to the customer by using his Nan and how she inspired him. Promote this!' 

Ways to advertise

Side of a Bus

Local Radio

Cinema

TV

Magazines

Newspapers

Billboards

College Radio e.g. CRC

Blimp

Web Banner

Print Media

Flier

Village News

Cookies

YouTube Ad

Sponsor a football kit or storage

Bus Tickets

Handouts 

Stickers

App's

Clothes

Social Media

Email

Ways to Promote NannaMexico

Advertising Agency Profile

JWT. 

Ownership:

Stefano Zunino owns the agency currently but it was first taken up by Jame Walter Thompson and the agency has been going since 1864. The company was then renamed by James Walter Thompson in the year 1878 known as 'The James Walter Thompson Company' after the purchase of the company. The WPP Group then acquired it in 1987, they rebranded the agency by shortening the name into JWT (J. Walter Thompson). 

Operating Model:
The network has more than 10,000 employees in more 200 offices in over 90 countries, who serve just under 1,200 clients. 

Products:
JWT invents the grilled cheese for Kraft (1930)
JWT sells Kellogg's Rice Krispies with the slogan 'Snap, crackle and Pop' (1930s)
JWT introduced the first paper towel for Scott Paper (1931)
JWT introduced the Kraft Miracle Whip (1933)
JWT produced the first-ever TV program for 'Libby, McNeil and Libby' (1939)
JWT introduced the Ford Mustang (1964)
JWT creates the Audrex Puppy (1972)
JWT breaks the Guinness World Record for the world's largest billboard (2000)
Kit Kat in space campaign by JWT London (2012)

Pictures of their office and building: 

Advertising Campaign Clients

 29 Petty CuryCambridge CB2 3NB, United Kingdom and 33 Regent Street Cambridge CB2 1 AB, United Kingdom.

 Fast food restaurant. 

Small local company that sells concentrated mexican foods. 

They have their own website, allowing online takeaways and location information. However, the website doesn't look slightly appealing as the lack of colours and decoration is hardly there. There are offers on deals for students and prices of food going down to £10 after 5pm.

 The audience would be around the ages of teen and young adult, as the food is very spicy. Not suitable for young children. 

  

It is a small shop in Cambridge which sells vintage clothing. It is located in the Grafton Centre, Cambridge. They have an online website, simple and easy to navigate through. The website clearly tell us what they sell and where they're located.  The website although plain, has been laid out very well which makes it clearer to read.
The store also uses Ebay to sell their clothing.  The website also shows us pictures of the clothes to give us an example of what we could buy. The clothing line is for teenagers and older because older clothes are being worn more and more by younger people.
They are associated with social media, e.g. Facebook and Twitter. This is a good idea as it can be a good way to spread word of mouth. They are familiar with advertising their products in print based media, for example magazines (Velvet Magazine May 2011).

http://www.jemporiumvintage.co.uk/default.html
They are associated with social media, e.g. Facebook and Twitter. This is a good idea as it can be a good way to spread word of mouth. They are familiar with advertising their products in print based media, for example magazines (Velvet Magazine May 2011).

http://www.jemporiumvintage.co.uk/default.html

The only specialist bike rental service in Cambridge. Their website clearly provides us with information about their service and what it cost to rent a bike. They provide a light and a lock for short hires. The prices are very reasonable, especially as they are in one of the worlds biking capitals. 

They company provides us with a wide range of bikes for all ages. This means their target audience can start from a much lower age e.g 7 and older.  The website provides us with a gallery full of images which customers have taken while using their bikes. Good way to show customer satisfaction. Another good feature with the website is the fact that you can browse through their different bikes. This is a good feature because it gives customers a preview of what they could purchase + a wide range of different bikes to choose from. 

The bikes provided are so specified, that they've been categorised into female and male categories. The fact that they've done this clearly shows that they know their bikes. The company offers bikes for children, women, men, specialist. We are provide with the opening times and dates that they're open. They have also cleverly and productively provided us with the cards they accept when purchasing the bikes. A testimonial can also be read on the website which gives us a clear and positive view on their bikes. This shows customer satisfaction is high. 

A great feature they have put onto their website is the F.A.Q'S. This answers any common question the general customer may have, which decreases question phone calls and increases profitability. To increase their marketing campaign, I would surgest creating a Facebook page, or Twitter account, this way word of mouth will spread and you will get more customers. The use of social media for small companies is becoming increasingly important, because without it they could be losing crucial revenue. 

http://www.citycyclehire.com/home-1/

  

Research of a Campaign

In this advert, the main focus is the fish and the bread. But reading the slogan, you start to realise that it is a person who is painted in blue, disguising themselves within the background to be part of the fish. The color blue is mostly used as it gives the view of water for the fish and the fish I can see was aimed to be easily noticeable. There is a recognisable look of this advert, for example, it has the ford advert on the bottom right hand side, however, there is no car nor any type of vehicle on the ad but the color they use quite symbolises the company's logo. When it comes to genre, I say it fits around the creative and natural genres, such as WWF as it is focused on nature.
 By the look of the ad, the aim I think is to get people to sign up for the 'Environmental Consideration Award' but how they persuade the people is by giving a catchy slogan, 'Those who help nature, end up helping themselves'. This slogan gives the message that people might in fact feel better when signing up or even win something. The fact it says 'helping themselves' you could view it as a deep feeling of doing a good deed that makes feel like a good human being. For a car company doing a environmental advertisement is certainly different, it is like turning a new leaf and also quite ironic, as cars do cause pollution and yet doing this advert shows that they care about the environment and the dangers it is facing.
 The poster I think that is capturing the types of audiences are young adults alike considering it is advertisement about the environment and how cars affect it. It would be very helpful for those who are interested of helping and those who have just started to drive, as they would be interested to find this information about cars and they'll perhaps even to be persuaded to cycle or walk than drive.
 When it comes to putting this advertisement out there in the public, I would choice a varity of environmental sites and films, such as WWF or a environmental agency. But when it comes to films, documentaries and serious films like the inconvenient truth would be highly appropriate for this advertisement.  

The Agency is: Jwt.com/brazil